Sue Rudd, from Strategy Analytics, has released a new report on seven key challenges that must be met by service providers in order to fully address the IoT Services, Fixed Mobile Convergence, Cloud, Network Slicing, 5G and 4K Mobile Video markets during the next decade. The report reviews these challenges and the specific requirements needed for Next Generation Broadband networks to deliver what is needed for the multi-billion dollar markets of the next decade. The ETSI ISG on Next Generation Protocols and EC-sponsored RINA research projects PRISTINE and ARCFIRE are mentioned as initiatives working to solve these challenges. Sue also explains the key points in the report at the video interview below during the Broadband World Forum.